Triumph International has rolled out its new store design concept at the ION. The concept, gathered from consumer insight research, is designed to invite and inspire shoppers making the overall lingerie shopping experience more pleasurable.

Triumph's 1,400 sqft flagship store at the ION comprises state-of-the-art technology which includes a self-selection touch pad in our fitting rooms, ranging from business to seductive light settings.

Welcome to the Mood Gallery
Triumph presents to you the first ever Mood Simulator, here you can journey through the different state of mind and dive into a whole new experience, and be fully absorbed by the environment...

At the touch of a button, take complete control over your lighting environment to connect with different moods and your personalised moments. Experience day-to-day occasions, from your work environment to social interactions of chilling out, by changing colors and let the emotion or nostalgia overcome you.

Along with lighting options, you are able to adjust the intensity of the lights through dimmer controls that subtly accentuate your silhouette from the office setting to that perfect bedroom scene...

Who will have ever thought that lighting can connect us on an emotional level and be changed instantly to reflect the lifestyles we engage in? Enjoy this memorable experience only at Triumph at the ION.

A peek as to what’s to come…

· Bra Wardrobe Concept
A bra wardrobe concept, which consists of a range of apparel for all occasions from business wear to party wear, a service initiative to match your outerwear to your innerwear for all occasions. Our Fashion Corsetieres will fit you with the perfect lingerie for any occasion!

· Touch Screen
The first interactive self-navigation touch screen in the fashion swirl which will provide you with all the information in the selection of your lingerie to suit your apparel for any occasion! In short, the one-stop comprehensive guide which provides you the information you need in a snapshot.

· Exclusive Labels and Styles
Tempt your way to seduction with our wide assortment of intimate apparel, including our latest luscious and exclusive premium label – C’est Ca, a collection of intriguing designs meticulously crafted, intricately detailed with luxurious lace and extravagant embroidery, only available at the ION boutique.

Visit it at the ION Unit B3-08 - The Ultimate Women’s Heaven Scaled to Perfection. The Triumph brand, drawing on more than 100 years’ expertise in the design and manufacture of perfect underwear, constantly strives for innovative and trendsetting designs. The brand has a global reputation in the lingerie field as the benchmark for quality and perfect fit. Moreover, Triumph is the only European brand that produces intimate apparel specifically designed and tailored to suit Asian women.

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